Sunday, March 16, 2014

South by Southwest 2014 Round 2

Home at last and the work continues. No rest for the weary. My first full South by Southwest experience is complete. Was it a success? How do you define success in a sprawling marathon of an event such as this?

If that means being better educated about social disruption for a greater good, as Chelsea Clinton spoke about in her keynote? Sure.

If it's learning that album reviews can still be used in a way as a transformer of people's tastes in music? Perhaps.  

Was it Rackspace's Robert Scoble talking today's tech trends (wearable tech) and tomorrow's innovation (driverless cars, home automation)? Fine.

Was it listening to George Takei discuss his embrace of social media, and being known for more than just the original "Star Trek"? Indeed.

Was it the Edward Snowden virtual chat, and how his whistleblowing has helped to make the Internet safer, raising the topic of tech privacy to a new level? Could be.

Was it listening to the members of Blondie about being musical pioneers and staying relevant more than 30 years after they came onto the scene? Of course.

Was it watching Blondie, 50 Cent, St. Vincent, Quiet Company, Grupo Fantasma, Damon Albarn, Soundgarden, Urge Overkill, La Femme, Sleigh Bells and Gary Numan perform live? Most definitely.
Was it watching a film, "Space Station 76," that has much potential and some good laughs (Verbot robots all over the place) but meanders without plot? OK, maybe not.

And I can't forget the tragic turn of events Wednesday night, not but a couple of blocks from where I was attending a concert. To think of the two people killed and the many others injured, it's painful to consider and my heart goes out to their families. Helping to cover a 2 a.m. press briefing near the crime scene, seeing my news tweets get retweeted in a story gone national, is still surreal.

SXSW2014, for me, was an overall solid event, but not spectacular. Many hard lessons learned for next year, and my knees are begging for a vacation following at the walking. See you next year, better prepared, but even that may not help toward success.

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